The new graphic identity

This signature, intended as a graphic synthesis of the deliberations conducted for more than a year on what constituted the studio-museum's identity, was designed by the WSB agency. The A of "Zadkine", without the bar, taken from the Cyrillic alphabet and a key component of this identity, is an allusion to the sculptor’s Slavic origins, born as he was in Vitebsk in 1980.

Based on this graphic identity, signage was designed by the MO studio in order to indicate the presence of the museum at the entrance to the cul-de-sac which leads to it and to mark out its entrance. Cut out of zinc, the material used for the roofs which cover the glass canopies of the studios, this signage is directly in line with the deliberations on the museum's identity.